By House PR – Pr Agency London
Last month on September 25, House PR organised a launch event to celebrate the new digital feed of cult comic brand The Beano with its all-new Beano.com.
Described by Beano HQ and House PR as an “Ultimate Feed of Awesome”, the new platform will bring together an incredible selection of new content for its key 7-10-year-old fanbase, including interactive games, competitions, videos and fun pics from around the Web. Beano.com will also give fans the chance to interact with Popjam, new Beano apps and hilarious YouTube videos.
The Beano-House PR event brought together top celebrities, including Donna Air, Kate Garraway and Kate Fleetwood, as well as journalists from the British National press, including The Sun, The Mail, OK and Hello magazines, and The Guardian.
The big emphasis of the event was mischievous fun and mayhem, with secret missions of gunge, tanks filled with gunge and massive catapults. Another feature was that it was the cult comic’s loyal kiddie fanbase who were put in charge of the no-rules event. So the call went out: “Parents, you’d better watch out!”
Organised by the comic’s new Beano Studios, attendees got to check out the new Beano digital network, which will allow its loyal kiddie fanbase to have a totally different kind of interactive online experience.
The exclusive VIP launch took place at a top secret London location to hail British comics’ naughtiest kids and the cult brand’s fun-packed new entertainment channel.
The event was reported on in various online media outlets, including Telegraph Online, Evening Standard Online and Mail Online.
The Beano is one of the UK’s longest-running comics and was first published in 1938. In 2009, its 3,500th edition was published and in 1950 its print run almost hit two million copies. House PR and Beano HQ see the new Beano.com as key to the brand’s continuing success.