By House PR
The online restaurant booking service OpenTable is going global with an exciting new web and app global booking functionality thanks to which diners will be able to reserve a table at more than 38,000 restaurant across the globe in five languages. It knows that for all travellers – from families to skiers, business people and gap year students – eating out at exotic eateries is a key activity of a trip abroad.
Supported by the London lifestyle PR agency House PR, the presentation of OpenTable’s global booking functionality gained extensive coverage in many media – technology, travel, mainstream and trade. Reports of the global booking functionality feature appeared in The Daily Mirror and Mashable UK; The Caterer; and Tech Crunch. Also, when Christa Quarles, the chief exec of OpenTable, came over from San Francisco to support the launch, House PR arranged further coverage with interviews in Director magazine and The Sunday Telegraph.
One goal of OpenTable’s global booking functionality is to respond to the requirements of all of its non-English speaking users. The new feature thus allows for reservation to be made in either French, Japanese, English, German or Spanish. This should save diners much time and chin scratching when they are trying to book a table in a different language. Another goal of the global booking functionality is to create a single multi-lingual ‘Global Dining Passport’ app.
Christa Quarles says the new feature is a major milestone for OpenTable and is supported by a study by the company of some 14,000 restaurant goers from across the globe. It found that for almost all of them (97%), dining out featured at least once a day when they were travelling abroad. For British travellers, dining out is the second most enjoyable activity when travelling internationally after sightseeing. And almost half also say that eating out when abroad gives them valuable insights into the countries they are visiting.
With its ‘Global Dining passport’, OpenTable is aiming to support this process and hoping its new feature will become a permanent fixture of travellers’ international dining toolkit.