In a bid to cash in on its huge popularity, the hit BBC TV show Countryfile will attempt to offer its 8.7 million viewers the first ever Countryfile Live fair this summer, supported by the House PR Countryfile Live team.
With TV viewing figures making it the most popular programme on British television, journalists from all of the UK’s major national dailies were invited to the launch of the event, which will be taking place at Blenheim Palace in Oxfordshire from 4th-7th August 2016.
Given the expected success and popularity of the event, it came as no surprise that the assembled press, both national and regional that included The Daily Mail and The Daily Telegraph, were as enthusiastic about the launch as the House PR team.
Countryfile Live will feature many items that its dedicated viewers will already be familiar with, as well as an authentic village green and the biggest garden pub ever seen in the UK.
John Craven and Ellie Harrison joined fellow Countryfile presenters Adam Henson, Matt Baker, Tom Heap and Anita Rani for an exclusive photoshoot on top of a 16-foor haystack.
Organisers are banking on Countryfile Live becoming a permanent fixture of the UK’s festival calendar. The big difference with other festivals though is that in keeping with the countryside theme of Countryfile Live, attendees will be positively encouraged to come along with their dogs. This will mark it out as very different from other festivals.
For the photoshoot, the Countryfile presenters were photographed by the attending press posing and laughing out of the haystack’s windows, cuddling up to the lambs and chasing chickens across Blenheim Palace’s sumptuous grounds.
Countryfile Live will be a sponsored event, with support from investment management firm Quilter Cheviot and the UK’s National Trust.
All of the Countryfile presenters will be at Countryfile Live for the entire duration of the four-day event.
For more information visit www.countryfilelive.com